In Chaos Theory you sometimes play poetically with the idea that a butterfly’s wings in Asia can cause a hurricane in the United States. If we instead look at what an innocent purchas of a cell phone can have for effects on many children in Moradabad, India, it turns in your stomach.
If you read Sakshi’s story in Expressen http://www.expressen.se/nyheter/uppgift-leta-metall/ you will realize how important it is for producers to take responsibility for their products full life cycle. This should be a part of every company’s general policy, which is what the business language usually calls CSR Corporate Social Responsibility (CSR).
In the best of all worlds, with the ideal business strategies, no company can grow and thrive without having CSR as an integral part of their value chain. A company with a lousy CSR strategy would have difficulties selling their products in such a market. It is extremely complicated to keep the value chain in the whole supply chain, in terms of the production and disposal of discarded products, which may lead to non full implementation and wilting of the complete responsibility
In reality, he more companies that build CSR into and throughout their operations, the greater the chances are that it starts to stop itching at Sakshi’s body.
The more enlightened consumers are about how their new phone is made and what happens to it when it’s passed back to Comet, the greater the impact and affect will be on companies in all supply chains. Here is a very clear example of how an inEmpathy mark of goods could make a difference to Sakshi and many other vulnerable people. We must start somewhere and this is it. So why not harness the power of social media and praise those companies that can demonstrate a clear CSR label.