Our story is just starting.


We, who founded inEmpathy, are a small entrepreneurial family that provides health care and elderly care in the fortunate country Sweden. From the beginning, during a busy time in our lives, when we got children, we thought a lot about children vulnerability in the world. We could not understand, a little bit naively perhaps, that with all the existing resources, why poverty still isn’t eradicated. You can discuss about social, political, religious and cultural perspectives and the challenges might become overhelming. But no challenge is too big.

We believe, and we are not alone, that the secret lies in the contribution from “every little helps” and the new generation being connected and awared. Let’s start with-many small instrumental efforts, which is frequently encountered with comments like “may my small contribution really do some good on the whole” and “why should I give when there are others who have so much more to give” and so on. If you look at different consumer force movements and similar organizations, you will see what strength they collect when they agreed in various forums and in a short time creates major changes.

If we managed to put a man on the moon 40 years ago, we must be able to make the world much better for more people than now.Founders inEmpathy
In addition to direct changes, such movements has also been the inspiration for many of the labelings on the goods and services we see today such as Fair Trade, Organic and Swan and more. The new awareness generation might be very individualistic but will not accept unfair differences in the world. Boundaries blur and the Google-generation communicates accelerated through international networks. As consumers they have the power to challenge the producers of commodities on a large scale and the trend is moving clearly towards to act more social responsible.

This is where the idea to inEmpathy really was born. Why not simply label goods in such a way that the consumer knows that those who produce, distribute and sell the goods work in a social responsible fashion? By labeling their goods with our inEmpathy label, customers can be ensured that a portion of the purchase price is used for a better world for all. For sure it is good that we by taxes already use a portion of our GDP for this, but the big difference is that, with this quality labeling we directly can influence and it can even be a competitive advantage in your business.

We think this would be the right way to go, that is to consolidate already existing brands into a more general brand since today more and more such brands is labeled on products. However, that will require a lot of strength from our side to build that sort of brand. Unfortunately, our small organsiation do not have that type of resources.

Align and focus our strength

To really make a difference we have instead refocused our strength into the area of healthcare, a domain where we feel competent. We discovered that when we connected our healthcare operation directly to good causes people where more ready to donate to people in need. For instance, we channeled money through our vaccination program to the international charity organisation UNICEF with a simpel slogan such as “1 vaccination at our program will give 10 vaccinations for children in need”. That was a small success where we managed in this way to vaccinate ten of thousands of children. We tried to market that concept so that more organisations would do the same and hopefully it would go viral. Actually it didn´t but it was worth trying. So, how could we make a difference in a scalable and controlable way where our resources and competence are sufficient and in align with our core businesses we have founded in healthcare?

Digitalized healthcare will lower burden on healthcare systems

Digitalization of healthcare will rapidly change healthcare system in developed countries but perhaps even more in developing countries and not least in rural areas. We have founded a company, Lugn&Ro Akademin that is focused on digitalization in healthcare and we launched an online doctor early of this year suitable for eldery in rural areas in Sweden. We are right now developing a family of artificial robots to assess risks of diseases and manage such diseases. A couple of them are directly suitable for developing countries to help the local people in several ways directly and to decrease the burden on health care system in general. We believe that this is a way to develop and adjust such products for developing countries. For sure these products are scalable and requires less resources. We will therefore, for now on, focus our resources of inEmpathy in this direction. This will really make a difference. It´s bold, focused and feasible!